Transform motion into progress in business

A book by Richard Lees and Azlan Raj
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ABOUT THE BOOK
Almost every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it. However, every business approaches this in a different way, and very few achieve the optimum results from their investments. They do a lot of things, motion, but they don’t maximise the effect of that action and so fail to transform motion into progress. Learn more…
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MEET THE AUTHORS

Richard Lees
Richard Lees
Richard Lees is Chief Strategy Officer for Merkle and dentsu’s EMEA Customer Experience Management service line. His remit sits at the intersection of customer experience strategy, measuring what matters, omnichannel architecture and organisation transformation, to enable businesses to capitalise on the total customer experience. He plays a key thought leadership role that underpins the strategic and competitive positioning of the Merkle business across EMEA, and works collaboratively across both Merkle and dentsu to deliver this. Prior to this role, Richard was the CEO and co-founder of DBG, a marketing and technology consultancy that was acquired by Merkle in 2016.
MEET RICHARD
Azlan Raj
Azlan Raj
Azlan Raj is the Chief Marketing Officer for Merkle and dentsu’s EMEA Customer Experience Management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content and B2B. He is responsible for evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients, helping them find the balance in blending brand and data. Previously the EMEA leader for Merkle’s customer experience capability, Azlan has helped global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
MEET AZLAN

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    STAY TUNED

    Register your interest to get exclusive content around Shift and how to transform motion into progress in business. This will include videos, podcasts, blogs and white papers from us and our partners.

      I agree to the Merkle US or EMEA privacy policies as appropriate*
      10 Triton Street
      London, NW1 3BF
      Facebook Twitter Instagram Linkedin
      Imprint
      Privacy
      Terms & Conditions
      Cookie Policy

      Rich’s take on Az

      Az is from that rare group of people who excel at everything they do, accumulating learnings and experiences along the way, making him one of the most engaging storytellers I have had the pleasure of working with. He has an insatiable curiosity, fuelling a unique ability to balance art and science, and on top of all of this, still be a family man, putting the people in his life first.
      “Dreams are born in our heads, but they are forged in the fire of experience” – Carol Tice
      We have combined our respective strengths on this project, and given Az the freedom to use his superpower – simplifying the complex, which in trying to synthesise ideas and content across such a multifaceted topic has been essential.
      One of my favourite quotes has always been “it’s never crowded on the extra mile” and I have found through this process that Az lives right out there! Never was a hurdle too high, or a time Az wasn’t totally focused on our goal.
      “Together” would be my simple summary of what the journey has been like. We have learned and grown through what has been a fun and fulfilling process, and I hope this is only the first edition!

      AZ'S TAKE ON RICH

      Growing up in South Africa and moving to the UK, Rich had a diverse lifestyle which started as a curious young boy who would burn leaves through a magnifying glass at school, to learning discipline and structure through his mandatory service in the army, through to having his supportive family around him today. All of which contribute to the way that Rich thinks, acts and draws on his experiences.
      Rich has some unique talents including an amazing ability to draw (and write) upside down whilst simultaneously explaining something, but I’ve had visibility of his superpower in full flight through our time working on “Shift”: his brain. It works like lightning in a bottle; one spark can set off a series of thoughts that are processed at the speed of light. It’s incredible to watch.
      If I were to reference our pyramid approach in this book and try to describe Rich in three words, they would be (super) smart, humble and empathetic. Individually they are all great traits, but pulling them together, I can only describe as the intersection of genius; and Rich, in my view, is one of the best thought leaders in our industry with an unparalleled passion for helping businesses to turn motion into progress.
      At a time when everyone has had their fair share of ups and downs, writing “Shift” has been one of my favourite memories, and I’ve genuinely enjoyed and feel incredibly honoured to have worked with Rich on this book.