
Transform motion into progress in business
A book by Richard Lees and Azlan Raj
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ABOUT THE BOOK

Almost every business today is trying to deliver the best and most inclusive customer experience for their customers because it is seen as being a source of sustainable competitive advantage for the businesses that can achieve it. However, every business approaches this in a different way, and very few achieve the optimum results from their investments. They do a lot of things, motion, but they don’t maximise the effect of that action and so fail to transform motion into progress. Learn more…
MEET THE AUTHORS

Richard Lees
Richard Lees is Chief Strategy Officer for Merkle and dentsu’s EMEA Customer Experience Management service line. His remit sits at the intersection of customer experience strategy, measuring what matters, omnichannel architecture and organisation transformation, to enable businesses to capitalise on the total customer experience. He plays a key thought leadership role that underpins the strategic and competitive positioning of the Merkle business across EMEA, and works collaboratively across both Merkle and dentsu to deliver this. Prior to this role, Richard was the CEO and co-founder of DBG, a marketing and technology consultancy that was acquired by Merkle in 2016.

Azlan Raj
Azlan Raj is the Chief Marketing Officer for Merkle and dentsu’s EMEA Customer Experience Management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content and B2B. He is responsible for evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients, helping them find the balance in blending brand and data. Previously the EMEA leader for Merkle’s customer experience capability, Azlan has helped global brands transform their organisations to deliver more personal and data-fuelled customer experiences.
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